![]() ![]() Unfortunately, as time marches on the subtleties of what actually happened to Eastman Kodak are being forgotten, leading executives to draw the wrong conclusions from its struggles. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. The brand will be missed, he added.A generation ago, a “Kodak moment” meant something that was worth saving and savoring. “Kodak film was the bread and butter of my career,” Gunderson said. “The Instamatic was the proverbial point-and-shoot,” iReporter Kordus said. The popularity and usability of Kodak’s cameras changed the way the world captured precious “Kodak moments.” “It always performed it was always reliable.” “Kodak’s trademark was rock solid,” he said of growing up with the brand. Still, he said, the quality just isn’t there with digital, so for special occasions he still uses film – and Kodak’s Ektachrome 100 is one of his favorites. When processing fees are added – at around $50 a roll – the price jumps quickly. While he still uses film, Gunderson has noticed a sharp drop in its availability in stores. “It’s not like digital photography where you click away at no cost.” “You get good really quick or you go broke,” he added. Mastering film isn’t easy, Gunderson said. Kodak stopped manufacturing that line of film in 2009 because it represented less than 1% of the company’s film sales. It was this film that National Geographic photographer Steve McCurry used for his famous 1985 “Afghan girl” image. This was something Gunderson believes Kodachrome in particular really excelled at. “Kodak set the bar on color contrast, saturation and the parameters of color I look for,” he said. The company’s purportedly inevitable Chapter 11 saddens him. Professional photographer and iReport submitter Lee Gunderson has been shooting with a Kodak since he was a kid, mastering his photography skills with the help of his father since age 4. Photos: Kodachrome collection looks back at mid-century America Not only did she have proof of her visit for others to see, but she said it was also validating for her: “It really did happen.” But having those other images made the surreal experience come to life. ![]() Her photo set with the Beatles was incomplete. Without the additional light from the flash, the photo was too dark and didn’t turn out. They took the photo anyway the florescent lights brightened the room plenty.Ī problem of the film age: Not realizing until too late that the image would be underexposed. She said Paul McCartney – her favorite Beatle at the time – looked around for an extra but couldn’t find one. ![]() She took photos of John Lennon flipping through a magazine, Ringo Starr acting goofy and George Harrison in the shower room tuning a guitar before her flashcube ran out of juice. Her father had gone back to the car to get another cube but didn’t return before Kordus was whisked backstage. ![]() She realized too late that her one flashcube – a disposable flash that had four one-time-use flashbulbs – was missing a bulb. Her Kodak Instamatic camera in hand, Kordus went backstage to meet the Fab Four in Bloomington, Minnesota. “My most memorable Kodak moment has got to be the day I spent 30 minutes with the Beatles,” she told CNN iReport. Hanging out with them in their dressing room was unfathomable – until 1965. As a 17-year-old fan of the Beatles, it was only in her wildest dreams that she would attend their concert. But for those who grew up using – and developing – film, there was a lot more to photography than just pointing and shooting.ĬNN iReport contributor Lynn Kordus found that out the hard way. With the digital age upon us, the term “point and shoot” has developed a new meaning. The words of Kodak’s first advertising slogan, coined by its founder George Eastman in 1892, still seem relevant 120 years later, even among rumors that Kodak is considering bankruptcy. ![]()
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